
By Denise Cursino

Source: Júlia Luíza Stavracas – TAO PR Public Relation
Photos: Disclosure
Part of Moët Hennessy’s portfolio, the winery moved the brand’s stand with iconic rosés from the Provence region
On September 30, October 1 and 2, São Paulo hosted ProWine 2025, the largest wine and spirits fair in the Americas, which brought together producers, professionals and businesses in the sector, at Expo Center Norte. Moët Hennessy, the wine and spirits division of the LVMH group, was present with an exclusive stand, where Château d’Esclans, a world reference in the production of rosés in Provence and part of the brand’s portfolio, gained great prominence.
More than 2200 people passed through the space, which had a special area dedicated to the winery. Visitors had the opportunity to learn more about his trajectory and taste iconic labels, such as Whispering Angel and Rock Angel.


Present throughout the event, Diego de Kerhor, the Maison’s ambassador to the United States, welcomed the guests and shared his expertise on the region’s wines. On the last day of the fair, Kerhor conducted a masterclass in which participants were able to deepen their knowledge and understand the winery’s production processes, as well as taste selected labels, such as the emblematic Château d’Esclans and the sophisticated Garrus.
For the second consecutive year, Moët Hennessy reinforced its position in the premium beverage segment at Pro Wine, providing a unique experience to its customers and admirers, and further consolidating its presence in the Brazilian market.