30 May 2024

Inside Hook

The Hottest New Wine Bar Is 30,000 Feet in the Air

Airlines are finally making a major investment in their wine programs, including rare vintages and exclusive bottles

By Kate Dingwall

Some airlines are bringing back old-school glamour to flying.

The airplane minibar has long been lacking. If you’re looking for a decent drink, you’re stuck with tiny bottles of room-temperature white wines and G&Ts peppered with puny plane ice cubes — until recently, that is. Now, some airlines are sending sommeliers to the skies.

In 2022, British Airways brought on Tim Jackson, a Master of Wine, to direct the airline’s non-alcoholic and alcoholic beverage program. Since then, he’s opened a Whispering Angel rosé bar in Heathrow.