RED WAVE EVENTS BY VICHY LABORATOIRES

By Κατρίν Ξενάκη

Vichy Laboratoires, a leader in scientific dermatological care, presented the new Liftactiv Collagen Specialist 16 Bonding Serum through a series of events in Athens, Thessaloniki and Heraklion, Crete. Against a striking red backdrop, Vichy’s holistic approach to anti-aging was highlighted, combining scientific research and innovation to enhance collagen.

Important figures from the field of dermatology participated in the events, highlighting the importance of collagen for the health and youthful appearance of the skin. The former Professor of Dermatology of the Medical School of the University of Athens, Dimitris Rigopoulos, as well as the Dermatologist-Venereologist of the 2nd Dermatology Clinic of the Aristotle University of Thessaloniki, Christina Fotiadou, emphasized the scientific basis behind the new product. At the same time, Dr. Paulina Andrycz, Director of Medical Communication of Vichy Laboratoires International, presented the Co-Bonding technology, which combines three powerful active ingredients (Matrixyl, Maitake, Rhamnose) and enhances collagen production by 350%, correcting 16 signs of aging.

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Vichy approached anti-aging holistically, through a dynamic panel discussion, in which journalist Andrianna Paraskevopoulou participated. Clinical Psychologist Dr. Anna Kandaraki highlighted the connection between psychological well-being and skin health, while nutritionist Manos Dimitroulis highlighted the importance of diet in collagen production.

In addition, Tolis Giakoumakis, Scientific Director of L’Oréal Dermatological Beauty, and Antigoni Antoniadi, Product Manager Vichy, spoke about the scientific knowledge behind the clinical studies of the safety and efficacy of the new product. Dimitris Lekkakos, Business Development Manager of L’Oréal Dermatological Beauty, analyzed the business prospects offered by innovation in the pharmacy market.

The RED WAVE journey continued in all three cities, conveying the message of holistic anti-aging and the power of the new Liftactiv Collagen Specialist 16 Bonding Serum. Guests had the opportunity to experience the Vichy philosophy through interactive experiences, while enjoying collagen-enriched drinks and mocktails from the Vichy Collagen bar.

Vichy Laboratoires reaffirms its commitment to holistic skincare, adopting a new philosophy that connects science with everyday life. It thanks all contributors and participants, as well as Trinity Wines for the kind sponsorship of the Whispering Angel wine.