Whispering Angel Named the Official Rosé of Formula 1

By Felicity Carter

National Rosé Day (June 8th) is the perfA world-renowned libation that has long been in a fixture in the Formula 1 Paddock Club, Whispering Angel has officially joined the F1 family as the sport’s Official Rosé.

The announcement marks the latest collaboration between Formula 1 and LVMH following the signing of a landmark 10-year partnership. Excitingly, this appointment will now see Whispering Angel sit alongside Moët & Chandon and Belvedere Vodka as part of the Moët Hennessy offering across racing weekends.

Whispering Angel has been named the Official Rosé of Formula 1

Produced by Château d’Esclans, a prestigious estate in the heart of Provence, Whispering Angel has been credited for redefining rosé and elevating it to the luxury wine category. Founded by Sacha Lichine in 2006, Château d’Esclans is known for its exceptional winemaking, combining old-world terroir with modern techniques to create rosé wines celebrated for their freshness, elegance, and consistency.

Since then, Whispering Angel has become a top serve, found on the menus of leading restaurants and served at events around the world. Today, it counts itself among the top pours of F1’s high-end hospitality spaces.

Speaking on the partnership, Sacha Lichine, Founder and CEO of Whispering Angel, said, “Having been served in the F1 Paddock Club during the past 15 years, we are thrilled to bring Whispering Angel to the next level through this exciting partnership while accelerating towards the chequered flag and crossing the finishing line.”

After making its mark with standout appearances at recent Grands Prix in Miami, Imola, Monaco, and Barcelona, we’ll now see Whispering Angel being rolled out at the top races for the remainder of the season. Guests will be able to sip on the Provence rosé trackside at Silverstone, Spa, Budapest, Zandvoort, Monza, Singapore, Austin, Mexico City, São Paulo, and Las Vegas.

Chief Commercial Officer at Formula 1, Emily Prazer, said of Whispering Angel joining the ranks, “Today is another special moment for our landmark partnership with LVMH as we welcome Whispering Angel to the Formula 1 family as the Official Rosé Partner. This perfect partnership brings together the pinnacle of motorsport with a brand known for its sophistication, elegance and excellence and unites us on our joint mission to deliver fantastic experiences for our fans.”

Whispering Angel joins a roster of luxury partners in F1, from those in the realm of beverages including Moët & Chandon and Belvedere Vodka, to fashion stalwarts like TAG Heuer and Tiffany & Co. This partnership sets up the sport to further strengthen its ties with global luxury as more eyes than ever before turn towards the racetrack.